OLD LOGO

THE PROBLEM

We felt like this logo did not fit us as we were growing as a business. We are looking to start putting our logo on clothing items. We felt like this was more of a cartoonish logo for only the young athletes.  We knew we were entering a new market so we wanted to start attracting adults to buy our product. We had a good pacing system but knew we didn’t want to Price Match with other training services when it came to the clothing. So we knew we needed a more Professional logo. We also knew when it came to promotion from sponsorship  they were going to need a back story on why do we feel so special about our brand. So we needed to feel confident in our logo and were going to have to face public relation activities when it came to promoting our brand.  I hate the world is like this but we had a parent one time ask us “Why does the guy have to be black in your logo?” I’m pretty sure it was just a petty act on their part mainly because we are 3 young black man who started this business by training at local fields to owning the 2nd biggest athletic training facility in our city. Who cares, that was a for sure signed that we needed another logo.We have a great location for expanding to a different market. Serval Distribution stores reached out as soon as they knew we wanted to start selling clothing items. We are a family brand so we wanted the people to feel like they were apart of something more than a training service.